About

Kitchen focuses on creating a brand’s unique fingerprint as the starting point for all brand challenges. 

Kitchen, founded by one of Belgium’s Best Art Directors Christian Loos, works for national and international brands ranging from start-ups and scale-ups to leading global consumerbrands and not-for-profit corporations, as well as design and advertising agencies, such as: Diageo, Brussels Airlines, Unicef, Spin, Oxo, Legion Paper, Exki, Global Citizen,TBWA\Chiat\Day, Belcham, Nestlé, The Cookware Company, OXO, Walkers Shortbread, Carta Mundi, Agfa HealthCare, SuperRugby.

Our agency model is a platform of carefully selected international experts with a broad range of skills. With every new project, we form the ultimate Brand Team. This process allows us to guarantee a flexible and personal approach while delivering outstanding work. No unnecessary people or overhead. Never too many chefs in our Kitchen.

Before we start the creative process, we approach every assignment by first analyzing and gaining a deep understanding of the client's brand and purpose. From there, we can identify true insights that will help us craft unique, timeless, and on-brand solutions.

Our work has earned us top advertising and design awards, including Cannes Lions, Clio, NY Festivals, Eurobest, Epica and the London International Advertising Award.

One of our ads is named “World’s Best 20 Print Ads Ever” by La Republica (2014). Our founder is hailed as one of Belgium’s Best Art Directors. We recently received the “Best Packaging Award” from Namta, followed by “Best New Product Design” and “Best Booth Design.” Awards are not our typical goal, but we must admit that we are always very pleased to be recognized by other talented professionals for our hard work.

In order for our Kitchen to reach a constant quality standard on every assignment, our team (of chefs) lives by a series of expectations and rules called The Kitchen Code of Ethics. Check out our recent publication.

How we can help you:

Strategy

  • Discovery & Research
  • Strategy
  • Brand Architecture
  • Positioning

Branding

  • Brand Development
  • Naming
  • Rebranding
  • Logo & Visual Identity
  • Brand Style Guides
  • Signage & Wayfinding
  • Iconography
  • Typography

Communication

  • Consultancy
  • Concepts & Ideas
  • Messaging
  • Campaigns
  • Commercials
  • Creative Direction
  • Copywriting

Platforms

  • Packaging
  • Book Design
  • Posters
  • Lettering
  • Web Design
  • Video
  • Social