Design of a new font and tagline for a flamboyant lingerie brand based in Beverly Hills.

Addiction Nouvelle Lingerie offers women the most comfortable bras that support them throughout their day. That while being stylish and immodest at the same time.

The font, a combination of serif and sans serif with an edge reflects elegance and purity with a touch of novelty and confidence.

“Nouvelle Lingerie” conveys the unique combination of seductive lingerie and ultra-comfortable, sophisticated design.