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Addiction

Design of a new font and tagline for a flamboyant lingerie brand.

Addiction Nouvelle Lingerie offers women the most comfortable bras that support them throughout their day. That while being stylish and immodest at the same time.

The font, a combination of serif and sans serif with an edge reflects elegance and purity with a touch of novelty and confidence.

“Nouvelle Lingerie” conveys the unique combination of seductive lingerie and ultra-comfortable, sophisticated design.

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