Hello Toronto. Pay your ticket with a souvenir.
Brussels Airlines launched its first direct flights between Brussels and Toronto on 27 March 2016. It was the very first time that the Belgian-based airline sets sail for Canada, so to introduce Brussels Airlines to the Canadians, we created #TorontoMeetBrussels. We gave away 50 Free Tickets. Well, almost free. All that needed to be done was to pay your ticket with a typically Canadian souvenir. One that Brussels Airlines could bring back to Brussels and gift to another customer at the Airport.