Based on the dog’s wildest dream (running out of the butcher store with a string of sausages), a font made of different sausage shapes was created.
Because dogs can’t distinguish green, yellow or red objects, a warm grey became the main color.
Because dogs can’t distinguish green, yellow or red objects, a warm grey became the main color.
The importance of smell isn’t overlooked. While all packaging is strongly sealed inside, a scented clue of what the dog can expect on the menu is left on the box.
