DoggyChef

A brand identity focusing solely on the dog and its senses. At DoggyChef, they pretty much apply the same strategy. They are committed to making the best fresh homemade food for your best friend. It’s dog food reinvented.

Based on the dog’s wildest dream (running out of the butcher store with a string of sausages), a font made of different sausage shapes was created.

Because dogs can’t distinguish green, yellow or red objects, a warm grey became the main color.

Because dogs can’t distinguish green, yellow or red objects, a warm grey became the main color.

The importance of smell isn’t overlooked. While all packaging is strongly sealed inside, a scented clue of what the dog can expect on the menu is left on the box.