Corporate Identity, Application
Jameson Irish Whisky needed to communicate its global branding strategy, company philosophy, and brand values to employees and stakeholders worldwide.
We created a flask-shaped booklet so that people could literally carry Jameson’s values close to their hearts. A digital App was also developed, and in both, the iconic shape of the bottle was leveraged to full effect.
Sine Metu. It means “without fear”. It hangs proudly on Jameson’s crest. It’s a code John Jameson lived by, a code he embodied. Today, with the help of the flask, that same spirit continues living in the Jameson family; the employees, the stakeholders, their cooper, their distiller, their blender, and the many dedicated individuals at their Distillery. Sine Metu. It’s from their family. It’s on their bottle.