A complete redesign of the brand making it more contemporary and social. The new tagline hones in on their knowledge instead of their paper. A makeover of their drawing pads, including Stonehenge, Lenox, and Yupo, followed. Purposely staying away from any conventional pad design and developing a new way for Lenox to communicate with their customers. Each pad cover paints an ephemeral written picture of exactly what that paper can do.