In 2007, two best friends Jonathan Bricklin and Franck Raharinosy had a crazy idea. To get so good at ping pong that they could compete in the Olympics. So, they did what any future Olympian would obviously do, throw a party! The parties drew an eccentric range of people from all walks of life, including Jimmy Buffet, Owen Wilson, Marty Reisman, 50 Cent and Salman Rushdie. Bricklin and Raharinosy joined forces with Andrew Gordon to launch SPiN. The diversity of the crowd fueled the fun and vibrant energy that remains the essence of SPiN.
Today, SPiN is a network of international ping pong social clubs that combine a unique combination of entertainment, sport, and design. The location unites a diverse mix of bankers, hipsters, artists, celebrities, sharing indescribable energy.
We were thrilled when SPiN New York invited us to present and outline their core value, mapping out a complete customer journey, including new strategic brand perspectives and a wide variety of creative concepts, including look & feel, interior, design, food and beverage, to branded materials, promotions, etc. All which are still being implemented today in their existing and new locations.
SPiN venues have been popping up in New York, Chicago, San Francisco, Toronto, Philadelphia, Seattle and Austin.