Brand Identity for the Tribeca fashion boutique. Valley was launched by Kim Carton and Jackie Brookstein and is an homage to their hometown Huntingdon Valley, Pa. As residents of downtown NYC, they were tired of trekking out of the neighborhood to shop. That’s why they opened a boutique filled with the kind of stuff they actually wanted to wear.
Valley is the realization of that dream; carrying a curated selection of denim, sportswear and evening wear from both emerging and well-known designers.
The hats became a celebrity and in-crowd customer favorite. The perfect cover from the paparazzi.