Kitchen is a New York City based restaurant branding studio.

Our name embodies the passion and discipline required to execute projects impeccably and efficiently, just like in the best kitchens. We are passionate about creating outstanding brand identities and disciplined in our approach and process. We thrive on working for clients that are hungry for growth and improvement. Our focus is on elevating their brand with powerful, effective branding solutions.


Uncomplicate is the guiding principle that fuels our work. We firmly believe that in a world saturated with complexity and noise, the essence of simplicity and harmony is paramount in crafting brands that possess a truly distinctive flavor. 

After spending over 15 years working at some of the industry's most reputable agencies, Christian Loos, a Designer from Antwerp, founded Kitchen in 2015. From its very inception, he prioritized maintaining a small-scale design studio, eliminating any obstacles that could hinder progress, such as unnecessary intermediaries, overhead, and cumbersome processes. This approach allows Kitchen to remain agile and accessible to both its clients and team while maintaining a meticulous and personalized approach. We are always ready to scale up quickly for larger projects by tapping into our network of talented and dedicated professionals, whom we affectionately refer to as our 'chefs.'


At Kitchen, we specialize in branding and visual communication. Our customized approach involves partnering with companies at every stage, starting with the crucial task of studying, understanding and becoming their brand.


Brand Architecture
Logo Design
Identity Design
Design Systems


Collatoral Systems
Signage & Wayfinding
Apparel & Merchandise


User Experience
Interface Design
Website Design


Our portfolio encompasses various industries, including Private Equity, Education, Healthcare, Hospitality, Sports, Entertainment, Technology, Art, Music, Architecture, Real Estate, and Gaming.

We serve a wide range of ambitious national and international clients in both the B2B and B2C sectors, including startups, scale-ups, nonprofit corporations, leading global consumer brands, and other design agencies.

A selection of clients we’ve worked for:

Agfa HealthCare
Brussels Airlines
Global Citizen
IP Soft
Legion Paper
Shumba Group
Trusted Family
Wafels & Dinges
XCL Education Group


Chef de Cuisine: Christian Loos

Christian Loos, Chef de Cuisine
  • Honored Belgian’s Best Art Director.
  • Awarded Cannes Lions, NY Festivals, Clios, Effies, Epicas, LIAAs.
  • Agencies include DDB, Ogilvy, Havas, Duval Guillaume, TBWA Chiat Day New York.
  • Clients include Volkswagen, Hyundai, Toyota, GSK, Johnson & Johnson, Accenture, Financial Times, CooperVision, Qatari Diar, Michelin, Philips, Hoover, Topps.


The work before the work.

Before we start designing, we need to understand everything about our client and their brand: their current challenges, mission, competition, strategy, insights, analytics, and direction. Without this understanding, we risk simply designing for design’s sake. Only after we have embraced all the things that will not just make us a valuable partner but an invaluable asset, do we begin the actual design process.

We only have one client.

Every project demands our full attention and skill. We hone our ability to see clearly through the fog and smoke of the Kitchen and prioritize as necessary. Though we may have multiple projects cooking at any given time, each project receives our sole focus while we attend to it.

We taste as we go.

Our work is not finished until it’s on the table in front of our client. We continuously adjust, question and refine every aspect of our work until it meets our creative, strategic, and aesthetic needs, as well as those of our client.

Our goal is to spread happiness.

At Kitchen, we strive to go beyond simply achieving customer satisfaction. We want our clients to be smiling and overcome with delight. As “chefs,” our goal is to make the world a better place through our work, however we can. We believe that creating positive experiences and spreading happiness is an important part of our mission.


While we've won numerous awards, including the Oscars of our industry – the Cannes Lions, we are always focused on the future. Our hard work and dedication today will lead to tomorrow’s accolades.

Cannes Lions 3
Clio Awards 3
Cresta Awards 3
Effies 2
Epicas 3
NY Festivals 2
Eurobests 6
LIA Awards 2


For enquiries, collaborations & job opportunities:

Kitchen New York
530 7th Avenue, Suite 902
New York, 10018 NY
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