branding for TPG IMC


Integrated Media Company, LLC stands as a distinguished portfolio within TPG, a global leader in alternative asset management. Leveraging TPG's profound expertise in shaping themes related to content creation and distribution, IMC is dedicated to establishing market-leading ventures in the dynamic landscape of digital media.

The birth of IMC marked a pivotal moment, emphasizing the significance of embodying TPG's rich heritage and DNA in both its brand mark and word mark. In the realm of color, a thoughtful and independent choice led to the adoption of a unique aubergine shade. This distinctive color not only encapsulates qualities such as wisdom, trust, and tranquility but also positions IMC as a true powerhouse within the TPG Portfolio—an entity with the strength to carve out its own identity and influence, standing as a force in its own right, pushing innovation and organic growth.

More information coming soon.