TPG | IMC
An independent identity within a powerful portfolio
Integrated Media Company came to Kitchen at its inception. Created as a sister company to TPG, one of the world's leading alternative asset firms, IMC was built to invest in the next generation of media ventures. The identity needed to signal both its lineage and its independence.
We anchored the brand in a familiar gesture. Drawing from TPG's star, we developed a sister mark for IMC, recognizable in its origin, reinterpreted to stand on its own. A subtle connection that creates continuity across the portfolio while giving IMC a clear and ownable identity.
The typography follows the same principle. Structured and confident, reflecting TPG's heritage while introducing a sharper, more focused tone. Paired with a deep aubergine, the identity steps away from the expected, positioning IMC with quiet authority. A brand shaped to belong, and to lead in its own right.
Kitchen was the perfect partner for IMC, in ideation and execution. They took us from an improvised logo and standard materials to a cohesive visual identity. Then they brought everything to life. All standardized across the organization and now identified with the brand. Working with them was a sincere pleasure.
Ori Winitzer
Partner, Integrated Media Company
