![apparel tag for Valley](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/6508956f33865f307c1eed99_64ff5a57fe1818becb206c25_29_Valley%2520%253A%253A%2520Branding.jpeg)
Valley
Valley, nestled in Tribeca, stands as the epitome of chic shopping. Founded by Kim Carton, it exudes a Soho-esque loft vibe in the heart of Manhattan’s most desired real estate. Here, women discover a thoughtfully curated assortment of clothing, ranging from elegant work dresses to relaxed loungewear, all sourced from both established and up-and-coming designers. A timeless favorite among New York's fashionable elite, Valley boasts a wide-ranging and meticulously chosen selection.
Our mission was to craft an iconic wordmark that harmoniously blends playfulness with style, embodying the store as a fashion brand in its own right. The result: a poised, stacked typography, featuring an elegant font with generous spacing and a balanced layout.
This distinctive icon has gained admirers among style icons, even gracing the heads of a few.
![](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/65396e05c8c1983b01520e93_Valley_2_Branding%20copy.jpg)
![](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/65396e4a7c26eb40579ef247_VAL_WINDOW.jpg)
![](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/65396e2c4cc3e35a0c7c7e00_VALLEY%20SELMA.jpg)
![](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/65396e2f9779b2621e3cb51f_VALLEY%20REESE%20copy.jpg)
![](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/65396e1549f506e9bdc72a72_VAL_BAG.jpg)