Cartamundi x Warner Bros.
Branding a new category in collectibles
Cartamundi, the world's largest playing card manufacturer, came to Kitchen with an unusual challenge: create the brand identity for a product category that didn't yet exist. Hro, a hybrid trading card platform connecting physical cards with digital ownership, needed a mark and a system built to hold its own alongside one of the most iconic universes in popular culture: DC and Warner Bros.
Working closely with the Cartamundi team on naming, Hro emerged as the platform's identity. Short, ownable, and charged with meaning. A deliberate nod to the heroes at the heart of the DC universe, stripped to their essence. The mark reflects the platform's core duality: physical and digital not just coexisting, but completing each other. Bold, contemporary, and designed to live at equal ease on a trading card and a screen.
For packaging, we placed DC at the forefront, the world the collector enters, while Hro holds its ground as the platform behind it. The system was built for scale, giving Cartamundi's in-house teams the tools to extend the brand consistently across future chapters, characters, and collaborations.
With the first launch, over 6 million cards were produced, marking the arrival of a new category in collectibles. A brand built for a world that didn't exist yet, now real, in millions of hands.
