![poster designs for BelCham](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/656e490530a02b42fd5d135a_BELCHAM_FLAG%20copy.jpg)
BelCham
Belcham, established in 1919 by Belgian American business professionals in the aftermath of the First World War, has long served as a vital link between two continents. Recognizing the need for a brand evolution to align with their enhanced unique selling proposition (USP) – transcending the role of a mere bridge to becoming the premier partner for international business growth – a complete make-over was imperative.
In our strategic redesign, we harnessed the power of typography as a dynamic tool for fostering connections. The intertwining letters symbolize the inherent interconnectivity that Belcham embodies, with overlapping elements creating a visual representation of a dynamic international network. This design approach accentuates innovation and community, capturing the essence of entrepreneurship and the constant movement inherent in cross-border collaboration.
The choice of red as a dominant color holds significance, representing a hue that never ceases, always in swift motion. This color selection mirrors the fast-paced nature of Belcham's pursuits. The resulting visual identity propels Belcham into a new era, solidifying its role as a true connector and unlocking opportunities across the transatlantic landscape.
![](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/6508956f33865f307c1eed74_10_BelCham%20%3A%3A%20Branding%2C%20Web.jpg)
![](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/656e4917dd6569f3553d4e6d_BelCham_2_Branding%2CWebsite.jpg)
![](https://cdn.prod.website-files.com/6508956f33865f307c1eecec/656e4919f3f06089fae3010d_BelCham_4_Branding%2CWebsite.jpg)