Dear Irving
An icon of the New York cocktail scene
Dear Irving, part of the Yves Jadot Restaurant Group, approached Kitchen to expand its brand across locations. An acclaimed New York cocktail bar known for its atmosphere and craft, the challenge was to grow without losing what made the original iconic.
Inspired by Washington Irving and the layered environments of the spaces themselves, we developed a visual identity that balances continuity and distinction. Each location carries its own tone through nuanced color palettes and patterns, anchored by a shared typographic voice. The system draws from Art Deco influences, expressing timeless elegance, detail and craftsmanship.
Beyond identity, we approached the menu as an experience. Structured around four distinct cocktail worlds, it guides guests through a curated journey rather than a simple list. Every element considered, composed and aligned.
A brand that expands across locations without losing its soul. A system designed to hold character, nuance and experience, as much as it holds drinks.
Kitchen has worked with us across multiple projects, and each time they bring the same precision and the same instinct for what a brand truly needs.
Yves Jadot
Founder & CEO, The Yves Jadot Restaurant Group
