XCL Education Group
Branding the leading education group in Southeat Asia
XCL Education partnered with Kitchen to launch and define its global brand. Based in Singapore and rapidly expanding across Southeast Asia, the group brings together a network of K–12 schools, preschools, and language centers under one unified vision.
We developed a core identity that reflects progression and ambition. The XCL mark evolves into an upward movement, transforming the “X” into a plus. A simple but powerful gesture, signaling growth, advancement, and a future-ready curriculum.
From this foundation, we built distinct identities for key institutions. XCL World Academy expresses energy and achievement, a sense of forward motion and confidence. XCL American Academy reflects structure and academic rigor, translating its curriculum into a clear and elevated visual language.
Beyond launch, Kitchen extended the system across partner schools and institutions, aligning identities under a cohesive framework while allowing each to retain its character. A structure designed to scale across regions, cultures, and educational models. A unified brand, built to support growth and shape the next generation.
Their ability to distill complexity into scalable solutions has been key to our growth.
Brian Rogove
Founder & CEO, XCL Education Group
