Addiction Nouvelle Lingerie
An identity for an unconventional lingerie brand
Addiction Nouvelle Lingerie came to Kitchen with a clear ambition: to position itself as the unconventional voice in intimate apparel. Founded in Beverly Hills and worn by the likes of Halle Berry and Heidi Klum, the brand had the product and the following. What it needed was an identity that matched its character.
Kitchen developed a custom snap serif, deconstructing the classic serif form to create something that sits between tradition and disruption. The letters are precise but unexpected, elegant but edgy. A typeface that carries the weight of heritage while signaling something genuinely new.
The identity extends across labels, hangtags and packaging, every detail treated with the same level of intention. A brand that looks as considered as the lingerie it wraps.
Kitchen gave Addiction a visual language that speaks to the woman who wears it. Precise, confident, and completely its own.
Souad Sinai
CEO, Addiction
