Legion Paper
Rethinking the paper portfolio
Legion Paper is one of the world's leading specialty paper distributors, representing more than 3,000 papers from over 60 mills across 16 countries. Alongside its extensive portfolio, Legion develops its own paper brands, used by artists around the world. Kitchen was initially brought in to redesign Legion's artist paper packaging. But before starting the design, we saw a need for something more fundamental: a clear brand architecture. We established Legion as a House of Brands, creating a structure that brought the portfolio together while allowing each paper brand to retain its own character.
We are paper. We redesigned the Legion identity around a distinctive L inspired by paper itself. A recognizable symbol for a company built around one material. We also introduced a new tagline: We Are Paper. Replacing Fine Art Paper, it gave Legion a broader, more confident statement of who they are.
Giving paper a voice. With the foundation in place, we turned to the packaging. Rather than relying on imagery to describe the paper, we gave each one a voice. Short narratives explain how the paper behaves, what it enables, and how it invites artists to work.
Printed using UV technology, the words appear when light catches the surface. Visible when you seek them. Invisible when you don't.
One system. Many papers. The packaging system brings consistency to the portfolio without making every paper look the same. From Stonehenge and Lenox to Yupo and Stonehenge Aqua, each brand retains its identity within a recognizable family. New papers can be introduced without starting over.
An ongoing collaboration. What began with packaging has grown into a creative partnership spanning nearly a decade. Kitchen continues to shape Legion's presence across products, campaigns, communications, and other brand applications.
An ongoing collaboration. What began with packaging has grown into a creative partnership spanning nearly a decade. Kitchen continues to shape Legion's presence across products, campaigns, communications, and other brand applications.
Kitchen helped transform us from a trusted paper supplier into a top-shelf artist paper brand. They have become embedded in the DNA of our company. What sets them apart is their ability to hear your words but then interpret what you really mean, often in a way that you didn't even realize yourself.
Joshua Levine
CEO, Legion Paper
