AGFA Healthcare
A global visual language for healthcare decision-making
AGFA HealthCare appointed Kitchen to refine and strengthen its global visual identity, and to define the identity of Enterprise Imaging, a platform designed to connect healthcare systems across geographies. From interpreting scans in Utah to consultations in Chicago and follow-up care in London, the platform operates across borders, disciplines, and moments of urgency. Clear, precise, and instantly understood.
We began by refining the typographic structure of the logo, bringing greater balance and consistency. From there, we developed a comprehensive visual identity system, defining color, typography, and core elements to ensure a cohesive and recognizable presence across all applications. A central focus of the work was the creation of a global iconography system. In a platform where speed and clarity are critical, icons are not decorative. They are language. They guide practitioners through complex information, helping them navigate patient data quickly and confidently.
We built the iconography on a strict grid system. Every element aligns. Every line carries the same weight. Constructed in outline form, without fills, the icons remain light, precise, and universally legible. This approach removes ambiguity and creates a consistent visual language that can scale across departments, specialties, and geographies. A system designed to support decision-making in real time, wherever care happens.
Kitchen translated complexity into a system that brings clarity, consistency, and confidence across our global platform.
Miriam Ladin
Director, Marketing & Communications,
AGFA Healthcare North America
