BioFirst Group
Shaping a leader in sustainable agriculture
BioFirst Group came to Kitchen at a pivotal moment, at inception. The company was stepping into a broader, more ambitious role in sustainable agriculture. This was not a redesign, but a first expression. A brand built from the ground up to reflect a global leader uniting multiple companies, disciplines and divisions under one name, one vision, one future.
Inspired by the logic of agriculture itself, the identity draws from the geometry of crops, fields, and natural systems. Structured yet organic. The symbol is composed of four distinct elements that come together to form a unified whole.
While the upper left elements reflects the divisions within the group, the two elements on the right subtly shape the letter B, embedding the BioFirst name directly into the mark. A house of brands, clearly defined yet intrinsically connected. The color system balances earth and sky, green and blue, grounding the brand in nature while projecting innovation and scale.
The result is a brand that brings clarity to complexity and unity to expansion. A system designed to grow with the company, while signaling leadership in sustainable agriculture. Recognized at the Trends Impact Awards with both the Global Impact Award and the Impact Award for Ecology, the identity stands as a marker of BioFirst’s transformation and ambition.
Kitchen New York didn’t just create a brand, they built an identity that embodies our mission and prepares us for what’s ahead.
Jean-Marc Vandoorne,
CEO BioFirst Group.