Curewiki
Brand Identity for a patient-driven clinical trial platform
Curewiki partnered with Kitchen to define a brand for a new kind of clinical trial platform. Designed to connect patients directly with relevant studies, Curewiki shifts the model from research-led to patient-driven. The ambition was clear. Make clinical trials more accessible, more understandable, and more human.
We translated this vision into a simple and recognizable identity. At the core sits a pill-shaped “C”, a universal gesture of care, treatment, and progress. Both symbolic and functional, it reflects Curewiki’s role as a bridge between patients and research. The design balances clarity and trust, speaking to both medical professionals and individuals navigating their own health journey.
Subtle details reinforce the idea. A single dot, precise and intentional, signals movement and progress. A system built to feel accessible without losing credibility. Confident, but never clinical in a cold sense.
Curewiki emerges as more than a platform. A brand that invites participation, builds trust, and opens the door to clinical research for those who need it most.
Kitchen helped us find the right balance. Credible for research, accessible for patients. Simple, clear, and built on trust.
Jean-Sebastien Gosuin
Founder, Curewiki
