D-Prep
A new identity for a four-generation legacy
D-Prep came to Kitchen with a problem most schools would envy: too much history to fit inside its own logo. Founded by Ms. Lady Didyasarin Tavedikul, a fourth-generation educator, D-Prep continues a lineage that began in 1983 when her mother, Mrs. Lakhana Didyasarin, opened the Sukhumvit kindergarten that grew into The American School of Bangkok. Today, as a Nursery to Grade 12 school in Bangna and a portfolio brand of XCL Education, D-Prep was ready for a visual identity that could carry the legacy forward instead of weighing it down.
The original mark was a heraldic crest, carrying a low-poly Pegasus inside a navy and gold shield, framed by stars and a banner. Too many parts, too much detail to scale, and a confidence that no longer matched the school's ambition.
Kitchen redrew the Pegasus from the ground up. The shield, banner and stars were removed. What remained is the symbol that always mattered: a single, confident form, bold and graphic, built to fly across every surface, from a uniform badge to a building façade. Simple in form, deliberate in meaning.
The identity was extended across uniforms, signage, stationery, digital and a full set of brand guidelines, with a shared endorsement connecting D-Prep to the wider XCL Education framework. A new Pegasus for a school four generations in the making.
The Pegasus has always been at the heart of D-Prep. Kitchen took what was outdated and made it iconic. Bold, graphic, and free of its time.
Lady Didyasarin Tavedikul
Founder, D-Prep International School
