Trusted Family, founded by two forward-thinking entrepreneurs from European business families, is an award-winning platform that revolutionizes governance for the world's leading family businesses. It offers a secure, centralized solution for directors, shareholders, family members, and advisors to connect and collaborate effortlessly, anytime and anywhere, across various devices.
Leveraging technology, Trusted Family brings transparency, efficiency, and alignment to family enterprises of all sizes. With over 5,000 users in 170+ family enterprises across 25 countries, it acts as a central hub, streamlining the management of boards, ownership groups, family members, and advisors, all in a secure location. This consolidation of critical information and workflows is instrumental in optimizing the operations of these enterprises.
Trusted Family entrusted Kitchen with the pivotal task of redefining their visual brand identity to propel them into a new era of growth and distinction. As Trusted Family embarked on a trajectory of expansion, Kitchen was called upon to reevaluate their existing identity and craft a resolute and forward-looking visual brand identity. A paramount consideration was to honor the legacy of multiple generations in the family business domain.
The challenge lay in designing an identity that resonated equally with the venerable as well as the contemporary generation, forging a bridge between these diverse demographics. This harmonious connection aimed to inspire enhanced collaboration and alignment among multi-generational family businesses, ultimately fostering their enduring prosperity and success. The culmination of this endeavor manifested in a visual embodiment of a family's heritage, expertly woven together through a distinctive interplay of two distinct yet harmonizing colors. This new visual identity stands as a testament to Trusted Family's enduring legacy and its unwavering commitment to ushering family businesses into a prosperous and sustainable future.